Targeted Business Cards
I know it’s considered old school nowadays, but I’ve been thinking of getting some targeted business cards printed up. Why? Well here’s the scenario… I run into random people quite often in need of design help. Sometimes it’s a someone from a new startup needing some work, or a band or some mom-and-pop shop that needs some help. I like working on a variety of different projects – it keeps me sharp and sane.
The only issue is, I don’t have a business card that works across all audiences. My card right now is very generic, trying to cover all bases and impress anyone enough to pick up the phone and give me a call.
I went to a concert a few weeks back, for the sole purpose of checking out one band and talking to one of the members specifically. It’s hard to be prepared to chat with someone at a show – it’s usually total chaos and hard to pin anyone down. Then when you do, good luck finding a pen or a scrap of paper to write down any info. I can’t write on the back of one of my cards, cause whoops, it’s printed double-sided.
So for bands, I need something much more sturdy, easy to write on, illustrates music in some way, and can pass handwritten info to others. For start-up clients, they usually just want an email address, and they’ll usually contact you by that medium at first.
I figure I need 3 cards, one geared for the hi-tech industry, one aimed at the entertainment industry, and one general one for potential clients that don’t fall in either scenario.
I guess the only issue is… carrying all of these cards around.