Tasked with creating a collection that matches Jack’s personal style, rolled with garments minimal on branding, but loud in color. Electrified crumple washes, embroidery and molded patches was the vibe.
Designed for a slightly over-sized fit for comfort, with details in hem tags, cuff hits and inner-garment details.
Steering away from larger art packages, keeping the focus on the details. Let the brand shine through texture, threads and color blocking.